Social Mind uses content marketing to effectively build and empower a brand’s presence on the web. Starting from the corporate identity, Social Mind organizes and produces engaging content for a company's blog and social networks.
Their brief for the logo was to design something simple and very social media friendly, a logo that would have a little bit of Facebook and a small dose of Twitter in it. Furthermore, the brief indicated that, if possible, the logo design should include a character.
After a big meeting, we decided a rabbit character would be a good choice, as rabbits are traditionally associated with abundance, comfort, sentiment, and desire.
To create the logo, I used blue, as it is the color of trust and peace, and suggests loyalty and integrity.
Combined with orange, the color of social communication and optimism, it made the perfect match for the Social Mind logo.
Combined with orange, the color of social communication and optimism, it made the perfect match for the Social Mind logo.
