In the context of our cooperation, the client entrusted me to design a logo that would portray its brand identity and could be used on its website and other promotional material.
Inspired by the shape of the sea bass, I designed a logo that highlights the speed and aggressive nature of spearfishing.
During the creative process, I also designed a more playful version, which is depicted below. However, it was not as effective and sporty as the final version, which reflected better the brand’s identity.
